"I guess we will pretty much ignore it -- because to all but a handful of anti-Wal-Mart activists, it simply will be irrelevant." (9/12/2005)

Well, looks like Wal-Mart changed their mind. The attacks have begun, and we're not surprised, but the fact they are attacking so hard, so early and so personally vicious is a sign of how seriously they are treating the film. And they should, the film combined with the expose in the New York Times about their duplicity should be a one two punch in the butt of corporate hypocrisy.

Tony Wong from the Toronto Star put it this way: "Wal-Mart says the documentary will have limited appeal beyond the 'special interests' that Greenwald represents. Wal-Mart is wrong."

And Fast Company: "The company is responding with an ill-conceived blast of defensiveness -- in their mind it's a long-overdue gust of truth-telling -- that will eventually be memorialized as a business-school case of strategic and communication blundering; their Iraq."

The company released a video smear job and backgrounder, on the trailer. And they don't even get the attacks right, claiming snowfall in Ohio proves Wal-Mart did not crush H&H Hardware. The movie is quite clear on what crushed H&H Hardware, and it's got nothing to do with snow. It's a poignant example of the Wal-Mart effect, and you can see it for yourself.

So we remixed their video: "three strikes" indeed!

Some of Wal-Mart's personal attacks against Robert Greenwald:

But it gets better! Wal-Mart sent three pages of bad reviews to the press trashing Robert's older movies going all the way back to 1980! See their press kit on the film, page 6. Robert's response to a Reuters reporter made everyone at Brave New Films laugh. "I'll have to spend more time in therapy dealing with self-image issues."