|-Anita Gates, NY Times||-Andrew O'Hehir, Salon.com||-Ebert & Roeper|
For Immediate Release
September 29, 2005
Contact: Jesse Derris, Sunshine Consultants – (212) 691-2800
Brave New Films Announces Theatrical Release for Wal-Mart: The High Cost of Low Price
Newest Project from Outfoxed Director Robert Greenwald to Debut at Independent Theaters in New York and Los Angeles in November
Unique Release To Precede ‘Premiere Week’; Over 3,000 Screenings Set In All 50 States in Largest Grassroots Viral Marketing Campaign Ever
NEW YORK – Brave New Films, a new production company dedicated to making cutting edge films about the most relevant subjects of our time, announced today that it will theatrically release its first film, Wal-Mart: The High Cost of Low Price, in select independently-owned theaters in New York and Los Angeles on Friday, November 4.
Challenging the traditional release window, the limited theatrical release comes just a week before Premiere Week, when Wal-Mart will be shown at well over 3,000 screenings and house parties across the nation – by churches, small business owners, teachers, and others.
Due to an overwhelming response, trailers for the film originally released exclusively on the web began showing on dozens of screens across the country in early October. The trailers are parodies of Wal-Mart advertisements, starring among others James Cromwell and Frances Fisher.
“Releasing the film in theaters will only build upon the largest grassroots mobilization in the history of film distribution,” said filmmaker Robert Greenwald. “Wal-Mart: The High Cost of Low Price is the story of one company using its power to destroy the fabric of American life, and it is important to us that as many people as possible see it. The theatrical release will only serve to increase the profile of Wal-Mart.”
The theatrical release will be handled by Adam Chapnick, who earned his alternative-distribution stripes as president of distribution at independent distributor Cinema Libre Studio. Chapnick also oversaw the theatrical release of Greenwald's Outfoxed: Rupert Murdoch's War on Journalism and Uncovered: The War On Iraq. Wal-Mart will debut in theaters in New York and Los Angeles on November 4.
Premiere Week, which takes place from November 13-19, will launch Wal-Mart: The High Cost of Low Price utilizing the largest grassroots mobilization in film distribution history. With over 3,000 screenings spread across all 50 states, people from all walks of life will have the opportunity to see firsthand the effect this corporate behemoth is having on the American family and local economies around the nation. The action schedule is below.
SUNDAY, November 13th – “A Moral Approach” – Hosted by churches, faith based groups, and anyone concerned with moral corporate behavior.
MONDAY, November 14th – “Shareholders Day” – Hosted by shareholders, stock brokers, and corporate responsibility groups.
TUESDAY, November 15th – “Legislative Action Day” – Wal-Mart is as much a product of legislation as it is of consumer choice.
WEDNESDAY, November 16th – “Learn About Wal-Mart” – Women and children first? Not at Wal-Mart.
THURSDAY, November 17th – “Sick Day” – Wal-Mart offers insurance, but aggressively shifts the cost onto its employees and communities.
FRIDAY, November 18th – “A Working Wal-Mart” – As America’s largest employer, Wal-Mart leads a race to the bottom.